Sun Bum Civic Responsibility Campaign

In Fall 2020, I took a Strategic Communication Campaigns class and for our final project, was tasked with picking a client and creating a social responsibility campaign from ideation up until execution.

To reflect Sun Bum’s care for the planet and people, I wrote and designed a Civic Responsibility Campaign where Sun Bum participated in California’s 75 percent recycling initiative. The campaign is titled “Recycle Together” with a goal of raising the recycling rate by 2 percent in 2021.

The Final Portfolio included:

  • Client Pitch Letter

  • Situational Analysis

  • Campaign Research Strategies

  • Materials for the campaign, including broadcast scripts, storyboards, social media posts and print collateral

To view or download the full portfolio, click below.

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