Sun Bum Civic Responsibility Campaign
In Fall 2020, I took a Strategic Communication Campaigns class and for our final project, was tasked with picking a client and creating a social responsibility campaign from ideation up until execution.
To reflect Sun Bum’s care for the planet and people, I wrote and designed a Civic Responsibility Campaign where Sun Bum participated in California’s 75 percent recycling initiative. The campaign is titled “Recycle Together” with a goal of raising the recycling rate by 2 percent in 2021.
The Final Portfolio included:
Client Pitch Letter
Situational Analysis
Campaign Research Strategies
Materials for the campaign, including broadcast scripts, storyboards, social media posts and print collateral
To view or download the full portfolio, click below.