The Local’s Guide

Branding Guide

The Local’s Guide is a branch of Lake Oconee Life LLC. It’s purpose is to teach other people how to start and maintain their own Local’s Guide for any city, like how it had been done for the Lake Oconee and Lake Sinclair communities. 

In an effort to reach a more mature, sophisticated audience, it was important that the branding felt clean, simple and versatile. As Lake Life’s Graphic Designer, I was tasked with creating and designing the logo and branding from ideation to creation.