Lake Oconee Life & Lake Sinclair Life
Brand Elements
Lake Oconee Life and Lake Sinclair Life are the lake communities’ one stop shop for all things activities, shopping and food. These blogs bring in over 10,000 unique visitors a month and their annual publication serves thousands in the lake communities. They pride themselves in bridging the gap between residents, business owners and visitors and truly being the local’s guide.
As their graphic designer, I was first tasked with creating visual elements that would be used throughout the website and publication and giving their old elements a refresh, such as the directional sign and holiday logo. I designed and created each of these elements in Adobe Illustrator.
Lake Oconee Life Elements
Lake Sinclair Life Elements
Lake Oconee Life Holiday Logo
Lake Sinclair Life Holiday Logo
New Year, New You Sweepstakes Logo
The Local’s Guide Book
The Lake Oconee Life: The Local’s Guide Book and The Lake Sinclair Life: The Local’s Guide Book are annual publications that serve the lake community and visitors. Thousands of copies of the book can be found in over 50 businesses across Lake Oconee and Lake Sinclair and is LOL’s flagship product.
The pattern I made above was used in each chapter divider of the book.
Aside from the pattern in the book, I was tasked with creating social media graphics and website banners to advertise the book.
The Local Loop Group
The Local Loop Group is Lake Oconee Life’s newest membership group. Members pay $40/year and receive exclusive access to content, merchandise, discount codes and contests.
I designed a logo to represent the group and several pieces of promotional material, and website assets leading up to the launch.
12 Days of Giveaways
Lake Oconee Life’s 12 Days of Giveaways is an annual holiday giveaway where LOL and LSL partner with businesses in the Oconee and Sinclair area to giveaway 12 unique prizes. Participants enter through a simple form and a winner is chosen each day.
I was tasked with creating a logo for the giveaways to put on posts and creating Instagram story content throughout the contest. In addition to reminders and informational posts, I congratulated that day’s winner.
