Lead Magnets, Tripwires & Downloadables
Lead Magnets & Tripwires
Lead magnets are oftentimes a free incentive that lead to a tripwire, which offers a product or service at a cost. Essentially, lead magnets generate leads and tripwires convert leads into paying customers or subscribers. The lead magnet-tripwire model is a commonly used marketing sales funnel and once you see it, you never unsee it!
As Lake Life’s graphic designer,I was tasked with designing and creating the downloadable pdfs that clients would receive upon download or purchase. The content of the documents are written by Lake Life’s Founder and Editor-In-Chief or taken by Lake Life’s resident photographers. I was responsible for putting them together visually.
If you’d like to see details of the pdfs, feel free to reach out and I’d be happy to share upon request.
Lake Oconee & Lake Sinclair Business Owners:
Lead Magnet:
3 Powerful Promotion Tips to Reach More People Than Ever
This Lead Magnet is a free 4-page downloadable that walks Lake Oconee business owners through how to promote their events and sales on Facebook, Google and of course, LakeOconeeLife.com. The tripwire, strategically placed in the lead magnet, is an offer for three graphic templates and event description and captions.
Tripwire:
Bigger, Better Events
From the lead magnet, customers have the option to purchase a set of three graphic templates and a set of event descriptions and captions, that can be conveniently used when promoting the event on various platforms. This 6-page document includes links to the templates and directions on editing them.
Visiting Lake Oconee
Lead Magnet
The Must Do List of Lake Oconee
This free “Must Do List of Lake Oconee” downloadable gives visitors an idea of the Must Eats, Must Do’s, Must Stays, Must Shops and Must Lake Activities. It highlights the best that Lake Oconee has to offer. The following tripwire is advertised at the end of the lead magnet that details planning a trip to Lake Oconee.
Tripwire
Lake Oconee: The Ultimate Weekend Guide
The Lake Oconee: The Ultimate Weekend Guide is an 11 page document that gives detailed plans for the best weekend at Lake Oconee. It includes an itinerary for each day, accommodations with links and packing lists.
Downloadables
These free downloadables are exclusive to Lake Oconee Life Members. As part of joining the membership group, they have access to exclusive merchandise, discount codes and content. I created these downloadable PDF guides in Adobe InDesign.
