Must Ministries

Summer of 2020, I was MUST Ministries PR & Marketing intern. This role included, but wasn’t limited to, designing and creating various digital and print materials for different MUST campaigns and events.

Summer Lunch

For 25 years, MUST Ministries’ Summer Lunch program provides nutritious meals to children in Cobb, Cherokee, Fulton and Pickens county. A large portion of my role as the Marketing and PR intern included creating social media content and flyers for distribution at all MUST Ministries locations, low-income neighborhoods and surrounding schools. I worked closely with program directors and the VP of Marketing to ensure consistent branding with logo and font, messaging and information. 

Written elements for these documents were written by VP of Marketing, and I put them together visually in Adobe Illustrator and InDesign. Here are some of my favorites.

Distribution Site PDFs

I made 8x10 flyers detailing distribution locations and times in Cobb and Cherokee county. These were placed in community centers, MUST Ministry locations  and low-income neighborhoods.

Carousel Instagram Post

Graphic social media posts were both informational and visually appealing so they would stand out in MUST’s social media feeds and yielded higher engagement. 

Carousel post announcing the start of Summer Lunch highlighting how people can get involved. 

Carousel Post (Cont.)

Carousel post detailing donation locations and needed supplies for Summer Lunch efforts 

Feed the Need: Virtual Road Race

MUST’s Virtual Road Race was in response to the intense need for donations when COVID-19 hit. The virtual road race was an opportunity for people to give back in a tangible way while getting out of their house.

I was tasked with creating social media content that reflected the print material, to promote the race, share its success and promote sponsorships.